| PUBLISHER OR OWNER Wise MOOve Holdings Inc. Website: www.openmagazine.ca 83506 Livingston Line, Monkton, Ontario, Canada, N0K 1P0
Phone: 416-907-3528. Fax: 416-628-3162. Email: info @ wisemoove.com
KEY PERSONNEL
- James Moyer, IT
- Wendy Smith, Events
- Michael Wile, Sales
- Mark Stirling, Sales
- Lisa Bridge, Art Director
- Lee Anne Andriessen, Editor
- Cynthia A. Moyer, President
PROFILE When was the last time a magazine was so sought after, that it ran out within two weeks? NOW! The grass roots swell of Open Magazine and uptake by our almost one million readers is phenomenal!
Why? Because we developed a magazine concept that has never been done and we punched up the creative to the MAX! Open is the first magazine in North America (or the world!) to colour theme each issue. All editorial, all creative is themed around one main colour per issue!
Why? Colour has a psychological effect on our health and wellness. It makes sense in a wellness magazine. Our readers run to grab the latest issue because they collect them. Why? Because Open is addictive, it's fun, inspiring, innovative and our women readers tell us they MUST get their Open fix! Open's editorial focus is to deliver researched unbiased information about all aspects of health and wellness - but we take it to the edge. We integrate complementary and conventional health care, financial wellness, environmental wellness, technology and communication and even how your personal space can affect your wellness.
We package it in a beautiful publication that appeals and motivates our readers. We provide our ad partners with value-added marketing incentives (two for one) which incorporate magazine advertising and face to face connections with our readers. We put our fingers on the pulse of our readers, as well as connect manufacturers and distributors with our network of partners in new and innovative ways. We are an audited publication (CCAB member), distributed throughout Canada, four times per year (55,000 copies per issue).
We are constantly creating new and innovative ways to work with our advertising partners so they get maximum benefit and return for their investment. We don't just sell ad space, we are your next marketing partner!
GENERAL INFORMATION: Established Year: 2006 Subscription Rate: $12.00 per year or $3.95 per issue Language: English
OTHER INFORMATION Issuance & Closing: Open reaches almost one quarter million women consumers four times per year (February, May, August, November) directly where they work or purchase products or services.
EDITORIAL
Open motivates targeted women consumers with an unbiased ‘open’ approach to editorial. There is no ‘glitz, glamour or celebrity’ in our publication. We reach REAL Women, living REAL lives and we provide them with REAL information that they incorporate to achieve personal wellness. Why? Because women told us they wanted a publication that ‘spoke to them’ as individuals and inspired them to reach higher without reaching for the unattainable.
Unlike other health magazines which are dry, staid and technical or incorporated fear in their editorial, we’ve weaved fun, interest, creativity and desire into Open. Our readers love it – that’s why they’re snapped up as soon as they’re issued. How do we know? We follow up with each one of our over 350 distribution partners and ask them; each and every time we publish.
Open magazine connects with our readers on a level that is deeper than traditional publications. We educate, engage and encourage our readers through positive, achievable editorial and we do it in a way that motivates them. How do we know? Our distribution partners tell us they can’t keep product on the shelf when we feature a product!
FEATURES & FIXTURES
Departments
Open Window: healthy food, travel, gardening, personal stories of triumph
Open Life: environment, communication, travel, colour astrology, finance,
featured products
Open Health: physical health, fitness, crystal therapy
Open Door: editors message, mascot ‘Pear’ message, connect with colour,
inspirational stories, letters to the editor Advertising Rates: Basic line rate: $0.00, Full page rate: $2950.00 .......................................1X 2X 4X
Outside Back Cover Magazine............$4250 $4150 $3950
Inside Front Cover.....................$3750 $3550 $3450
Inside Back Cover......................$3540 $3250 $2950
Double Page Spread.....................$5300 $5100 $4950
Full Page..............................$2950 $2850 $2750
Half-Page..............................$1650 $1550 $1475
Third-Page.............................$1050 $1025 $995
Quarter-Page...........................$850 $795 $725
Sixth-Page.............................$575 $550 $525
Market Place...........................$350 $325 $295
Business Directory - - $400
Website Rates:
Main page - 1 135w x 115h px...........$250
Main page - 2 135h x 90h px............$175
Events page - 2 148w x 145h px.........$125
More page - 2 148w x 145h px...........$125 Mechanical Specifications: Full Page - 8.625” x 11.125”
1/2 Page Vert. - 3.687”x 10.125”
1/2 Page Hor. - 7.625” x 4.938”
1/3 Page Vert. - 3.687” x 6.75”
1/3 Page Hor. - 7.625” x 3.25”
1/4 Page - 3.687” x 4.938”
1/6 Page - 3.687” x 3.25”
Market Place 3.687” x 2.34”
Mechanical Requirements
All ads must be electronically developed and supplied in production ready format. Files must be high resolution in JPEG, TIFF or PDF format.
A colour proof of your ad is required - materials supplied by email (limit to 4MB), or on CD or DVD. Ads within the publication do not bleed,however, cover ads may bleed (IFC, IBC, OBC). Full payment by cheque or VISA, M/C, AMEX is due prior to publication. FTP site available for uploading artwork.
Creative Services
We can customize your ad to target our readers with the services of our amazing design team. An estimate of design costs will be prepared prior to ad creation. Ad will be submitted to you for final approval. Demography: Who are our unique readers:
Women (and men) aged 30 to 75 interested in bettering their lives.
Average family income: 65,000+ per year
Favourite Past Time:
49% enjoy reading
30% enjoy exercising
6% enjoy watching TV
6% enjoy cleaning
6% work
3% surf the internet
Why?
43% said they enjoy this past time for personal satisfaction
36% said they enjoy this past time for relaxtion purposes
21% said its a necessity
Open Magazine readers aren't DIVA's
When asked how they would prefer to spend their birthday:
94% said they'd enjoy a small intimate celebration with close
friends and family
6% chose a big bash
Why?
68% told us 'because its not about me'
32% said 'because its all about me'
86% of our polled readers told us they wanted to see inspirational
articles in Open magazine. Circulation: Each quarter, 55,000 copies of Open Magazine are published for the customers, patients, employees and members of major corporations, unions, organizations, doctors, and health practitioners across the country.
Distribution
All 55,000 copies of Open magazine reach motivated, targeted consumers interested in products and services that can enrich and improve their lives. We are print audited as a member of CCAB (recent audit September 2007) and our distribution is monitored with all 350+ of our distribution partners to ensure uptake. We have a waiting list of distribution partners waiting and ensure that Open magazine goes directly in the hands of consumers. Our goal – no copies of Open magazine shall be left unseen.
Audience
Average Issue Audience: 880,000+
Readers per copy: 4+ (as per our surveys)
Reach
Women consumers interested in health and personal wellness who want to stay ‘ahead of the game’ choose to pick up their own personal, collectible copy of Open magazine. Why? Because it motivates them and makes them feel good about themselves. Our subscribers gift Open magazine to their family and friends because woman naturally share a ‘good thing’ once they’ve found it. Human Resource Managers of major corporations like Cooperators Insurance and BDO Dunwoody provide Open magazine to their employees as a benefit and part of their healthy workplace strategies, Nursing Associations like the RNAO, RPNAO and OOHNA provide Open to their members as an educational tool, environmentally responsible businesses and organizations such as Home Hardware gift open to their customers, pharmacies, health food stores, retail stores across Canada as well. Doctors, nurses, pharmacists, chiropractors, dentists, naturopaths, homeopaths, RMT’s and more gift Open to their patients and more! ***Data updated on 2008-01-25 |
