| PUBLISHER OR OWNER La Scena Musicale Website: www.scena.org 5409, rue Waverly, Montrιal,, Quebec, Canada, H2T 2X8
Phone: 514-948-2520. Fax: 514-274-9456. Email: info @ scena.org
KEY PERSONNEL
- Wah Keung Chan, Publisher & Editor, 514-274-1128, wkchan @ scena.org
PROFILE The Music Scene begins 2006 with two exciting changes to improve the magazine's
quality and to offer more flexible advertising options for regional advertisers.
Beginning with the Spring 2006 issue, The Music Scene will be entirely in colour
printed on a heat set press, allowing for precise colour reproduction. The magazine
will be composed of a glossy exterior section (8 or 16 pages) plus a semi-glossy
interior 32-page section (paper similar to that of Reader's Digest). The magazine will
continue to be printed by Web Ex, a Montreal-based printer known for its attention to quality.
MEDIA REPRESENTATIVE Relations Media inc.
GENERAL INFORMATION: Subscription Rate: Subscription Price (Individuals): $43 CDN (in Canada) / $69 CDN (USA)
Institutions, Libraries: $53 CDN (in Canada) / $79 CDN (USA) Language: English
OTHER INFORMATION Issuance & Closing: Production Calendar2005-2006
Fall:
Themes - Education
Special projects - Foreign school guide, Instrument Buyers guide
Publication Date - 19 September
Winter:
Themes - Liturgical music
Special projects - Higher Education Guide(CDN & Summer), Christmas gift
guide, Philanthropy Guide
Publication Date - 18 November
Spring:
Themes - Rising Stars
Special projects - Musical summer camps, Audio festival
Publication Date - 18 March
Summer
Themes - Festivals
Special projects - Festivals
Publication Date - 7 June
Ad reservation deadline: the 3rd of the preceding month
Artwork submission deadline: the 6th of the preceding month
Check http://ads.scena.org for up-to-date deadlines Advertising Rates: Basic line rate: $0.00, Full page rate: $2700.00 1x............2x............4x............14x.........*Frequency:
Savings.......8%............12.5%.........20%
National Colour Glossy
3,550.........3,266.........3,106.........2,840.......Inside front (2nd)
3,386.........3,115.........2,963.........2,709.......Inside back (3rd)
4,096.........3,768.........3,584.........3,277.......Outside back (4th)
2,700.........2,484.........2,362.........2,160.......1 page
1,893.........1,742.........1,656.........1,514.......2/3 page
1,472.........1,354.........1,288.........1,177.......1/2 page
1,619.........1,489.........1,416.........1,295.......1/2 page island
1,032.........949...........903...........825.........1/3 page
802...........737...........702...........642.........1/4 page
563...........518...........492...........451.........1/6 page
437...........402...........382...........349.........1/8 page
360...........331...........315...........288.........business card
4,951.........4,554.........4,332.........3,961.......double page
Regional Colour Glossy / National Black and White Newsprint (25% savings!)
1,450.........1,334.........1,269.........1,160.......1 page
1,016.........935...........889...........812.........2/3 page
790...........727...........692...........632.........1/2 page
869...........799...........761...........695.........1/2 page island
554...........509...........485...........444.........1/3 page
431...........397...........377...........344.........1/4 page
302...........277...........264...........242.........1/6 page
235...........216...........206...........188.........1/8 page
193...........177...........169...........154.........business card
2,659.........2,447.........2,327.........2,127.......double page
Regional Covers
1,885.........1,734.........1,649.........1,508.......Inside front (2nd)
1,812.........1,667.........1,585.........1,450.......Inside back (3rd)
2,175.........2,001.........1,903.........1,740.......Outside back (4th)
Position: +15%
*14 x includes contract with La Scena Musicale
Arts Discount:
8%, payment in 15 days
12.5%, advanced payment at artwork deadline
20%, year contract with advanced payment
WEB SERVICES PAGE
La Scena Musicale and The Music Scene are pleased to introduce a new Web Services Advertising section. This section will allow music and artist related web merchants and web sites to reach targeted Canadian readers on a regular basis in a cost effective way.
Two options are available: monthly and bi -monthly.
WHO WOULD BENEFIT?
Music and arts related web merchants and web sites in and outside of Canada, looking to reach a highly educated and culturally savvy demographic.
REACH OF READERSHIP
50,000 readers in La Scena Musicale (25,000 copies)
84,000 readers in The Music Scene (42,000 copies)
AD DETAILS
3.625 x 0.9 in, roughly the size of a web banner.
Full colour on glossy paper.
Position: Web Services Page
COST
Reasonably priced starting at $2.15 CPM (cost per thousand), there are two packages allowing for repeat viewing throughout the year and fitting any budget.
Monthly (14 times a year: 10 issues of LSM and 4 issues of TMS)
$1260 or $90/issue.
Terms: Pay in two installments.
Additional Benefit: 50% off advertising on scena.org for 3 months.
Bi-Monthly (7 times a year, every second issue, 5 issues of LSM and 2 issues of TMS)
$700 or $100/issue.
Terms: Pay in one instalment.
Additional Benefit: 40% off advertising on scena.org for 3 months. Link to media kit: http://www.scena.org/pdf-files/TMS-MediaKit.pdf Mechanical Specifications: TECHNICAL SPECIFICATIONS
Trim Size: 8.125 x 10.625
Paper: Interior pages: newsprint and glossy; cover: glossy
Printing type: web press
Binding: stapled
Halftone Screen: newsprint: 100 lpi; glossy: 133 lpi
Acceptable file formats: QuarkXpress including fonts and images (version 5),
EPS (Illustrator version 9), (Stuffit), TIFF (include printed proof)ftp.scena.org
FTP address: ftp://scena.org, login: public, password: public
Production department: (514) 948-0019
graf "AT" scena.org
5409 Waverly, Montreal (Quebec) H2T 2X8
1 page: 7.375 x 9.75, 8.375 x 10.875 (bleed)
1/2 vertical: 3.625 x 9.75
1/2 horizontal: 7.375 x 4.875
1/2 (+15%): 4.875 x 7.375
1/3 vertical: 2.347 x 9.75
1/3 horizontal: 7.375 x 3.165
1/3 square: 4.86 x 4.85
1/4 vertical: 3.625 x 4.85
1/6 square: 3.625 x 3.165
1/6 horizontal: 4.85 x 2.45
1/6 vertical: 2.347 x 4.85
1/8 horizontal: 3.625 x 2.35 Demography: Music lovers 40 +(52 000 readers)
Aging music lovers form the best-educated and most financially stable demographic in Canada. Anyone who has attended a symphony concert or opera knows who this group is! Often their children have left home and they have time and money to spend on hobbies and interests.
Aging music lovers not only attend concerts, but also buy the CD and DVD. They enjoy luxuries and are prepared to pay for the finer things life has to offer them. They upgrade their sound systems, enjoy world travel and eat out several times a week. Comfort and health become imperative to them. They read The Music Scene to pick their next concert experience, read CD reviews, and to get the latest news from the classical music world.
Family income: 53% over $50 000, 13% over $100 000
Profession: professionals, managers, retirees, part-time students, others
Education: 92% have university degrees
Music consumption: 2.7 CDs per month; 2 concerts per month
Musical interests: 79% orchestral, 76% chamber music, 66% opera,
60% early music, 45% world music and jazz, 34% contemporary
Cultural interests: 88% film, 87% books, 86% museums, 68% theatre, 28% dance
Other interests: 58% travel, 41% fine dining, 42% wine
Musicians(15 000 readers)
For musicians, musical expression is a lifestyle and a passion. Some make a career of it while others enjoy music-related studies. They come from all age groups and social groups. They read The Music Scene for the latest news of the classical music world, for the profiles and interviews with well-known musicians, to find what concerts are playing in their area as well as which CDs they can add to their collection.
Music for the love of it!
Besides professional musicians, 5 000 of our readers are amateurs who make music for the fun of it, either in choirs, local musical groups or at home. Once bitten by the musical bug, it is improssible to stop!
Family income: 48% over $50 000, 12% over $100 000
Profession: music students, professional musicians, freelance musicians, amateurs
Education: 91% have university degrees
Music consumption: 3.2 CD per month; 3 concerts per month
Musical interests: 81% orchestral, 79% chamber music, 60% early music, 60% world
music and jazz, 59% opera, 38% contemporary
Cultural interests: 89% film, 85% books, 81% museums
Other interests: 60% theatre, 29% dance, 64% travel, 44% fine dining, 31% wine Circulation: Reaching Music Lovers(69 000 readers)
The Music Scene reaches music lovers principally through venues that cater to the musical and cultural consumer:
*concert halls
*record stores
*bookstores
*libraries
*cultural and community centres
*other artistic venues
Also:
*Postal distribution to subscribers
*Copies handed out at concerts and by music groups among their members
Reaching Musicians(15 000 readers)
The Music Scene reaches musicians directly where music is taught:
*music schools
*university music departments
*choirs and ensembles
*arts high-schools
*music competitions
Also:
*Postal distribution to orchestral musicians and music educators
MAGAZINE INFORMATION
Number of readers: 86 000
Number of copies: 43 000
Readers per copy: 2
Times read per month: 4.5
Issues per year: 4
Distribution: National
Founded: 2002
Publisher: La Scene Musicale
MAGAZINE DISTRIBUTION
Ottawa: 5 000 (new for Fall 2005)
Toronto + Southern Ontario:15 500
Winnipeg: 500
Calgary: 5 000
Edmonton: 5 000
Vancouver: 6 000
Victoria: 3 500
Montreal: 1 500
mailing (subscribers): 1000 ***Data updated on 2008-01-25 |
