| PUBLISHER OR OWNER Business Class Media Website: www.businessclassmedia.com Place du Parc, 300 Léo-Pariseau Street, Suite 600, Montréal, Quebec, Canada, H2X 4C2
Phone: 514-987-1660. Fax: 514-987-8089. Email: businessdevelopment @ transat.com
KEY PERSONNEL
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PROFILE In-Flight magazine of Air Transat, Canada’s largest charter airline, delivering 2.8 million passengers annually to destinations in Europe and the Americas.
MEDIA REPRESENTATIVE Relations Media inc.
GENERAL INFORMATION: Language: English, French
OTHER INFORMATION Issuance & Closing: Atmosphere is published for Air Transat passengers four times per
year (February, May, August, November) on the 15th of each month
prior to cover date.
EDITORIAL OVERVIEW
Air Transat is Canada’s largest char ter airline, delivering 2.8
million passengers annually to destinations in Europe and the Americas.
Because these leisure passengers are bound for vacations, Atmosphere
magazine offers general and specific articles about the travel experience.
Unlike other in-flight magazines that provide general interest stories,
atmosphere takes advantage of the fact that its readers are highly
motivated to learn more about the places they are visiting or plan to
visit in the future.
Each issue will contain a mix of destination profiles, travel trend
stories, insider travel tips, and insights about specific locations.
Atmosphere’s goal is to win reader loyalty by offering helpful and
interesting travel advice that will enhance the vacation experience.
It is a must-read publication for Air Transat passengers.
Travel Tips, Trends, and Insights
Each issue of Atmosphere carries articles designed to educate and inform
readers on the latest trends in travel. Articles cover everything from
how to buy theater tickets in foreign countries to how to get the best
exchange rates when traveling abroad. Topics include health tips, how to
find bargains, cultural insights and more.
Features
Each issue of Atmosphere carries feature stories on the destinations
most frequented by Air Transat in Europe and the Americas. Stories run
the gamut from where the best beaches are in Cuba to where the best buys
are for food in London. All are designed to make the reader’s trips more
interesting and fulfilling.
Departments
Great Deals: From train passes to discounts on theater tickets
With the Kids: Kid-tested places for the whole family
Favorite Neighborhoods: Mapping out a great walk
Gadgets to Go: The latest in travel gear
Shopping: The stores where you can get the best buys
Insider Tips: Advice from the veteran traveler
Food: Where to go for the best food at the best prices
Healthy Travel: From exercise to vitamins, staying healthy
Adventures: Our middle class hero tries it out for you
Hotels: A look at some of the best places for your budget Advertising Rates: Basic line rate: $0.00, Full page rate: $12669.00 Advertising Rates
Four color or black & white.
1x............2x............3x............4x
$12,669.......$12,169.......$11,669.......$11,169......Full Page
$9,638........$9,138........$8,638........$8,138.......2/3 Page
$7,740........$7,240........$6,740........$6,240.......1/2 Page
$5,652........$5,152........$4,652........$4,152.......1/3 Page
$3,610........$3,310........$3,010........$2,710.......1/6 Page
Premium Positions
1x............2x............3x............4x
$17,509.......$17,009.......$16,509.......$16,009......Back Cover
$14,743.......$14,243.......$13,743.......$13,243......Inside Front Cover
$14,543.......$14,043.......$13,543.......$13,043......Inside Back Cover
Atmosphere is published for Air Transat passengers four times per year
(February, May, August, November) on the 15th of each month prior
to cover date.
Rates are based on 50,000 copies per issue, 700,000 passengers per issue.
All rates shown are gross.
Bleed Premium: Add 10%
Guaranteed Position Premium: Available on request
Gatefold, Inserts, reprints: Available on request Link to media kit: http://www.relationsmedia.ca/english/MKAtmosphLowRes.pdf Mechanical Specifications: Ad Sizes
width.......height
Actual Page Size/Trim Size.....8.0.........10.5
Full Page - With Bleed.........8.25........10.75
Full Page - No Bleed...........7.0.........9.625
1/2 Page - Horizontal..........7.0.........4.6875
1/3 Page - Square .............4.625.......4.6875
2/3 Page - Vertical............4.625.......9.625
1/3 Page - Vertical............2.25........9.625
1/6 Page - Vertical............2.25........4.6875
General Specifications
Printed as a four color SWOP specification 150 linescreen web
off-set publication with per fect binding. Full bleed magazine
with a finished trim size of 8” x 10.5”.
Keep live art min. 0.75” from edges of trim size, especially at the gutter.
Special requests: contact us if your fractional ad requires bleed on any side.
Digital File Formats
Ads must be supplied at exact ad size (100%) in Mac file formats,
collected for output and supplied on CDRom disk.
Preferred material is press-ready PDF with fonts and images embedded in CMYK.
We advise that files are PDF/X-1a compliant. If we receive files in their
original applications (InDesign, Illustrator, QuarkXpress etc) there will be
a min. $50 charge for pre-flight checking and delays if we have to submit a
proof back to the advertiser for approval. Please include a SWOP calibrated
proof. For more information on PDF/X files, visit www.pdf-x.com.
Ads near to deadlines may be sent via e-mail using JPEG files or in zip
compressed format. Use highest quality compression settings. Files sent via
the internet are the responsibility of the advertiser. We will send
confirmation of the material received.
To download this specification for your art department go to
http://businessclassmedia.com or contact our magazine production company below.
Send to:
ThinMedia Inc. 301 Arthur Godfrey Road, 3rd Floor,
Miami Beach, FL 33140. Tel: 305 604 7989.
Attention of Jon Braeley, Design Department. Contact by email at jon "AT" thinmedia.com Demography: Source: Air Transat Survey Summer 2004; Tour Operator Survey
(Sept & Oct 2003)
Monetary unit: Canadian Dollars
READERS THE AMERICAS(Caribbean, Latin America, US)
Basic Demographics
Economy Class: Median Age 41; Male 41%; Female 59%
Club Class: Median Age 48; Male 49%; Female 51%
Family Status: Couple with children 41%; Couple without children 35%
Education: College or Technical Degree 37%; College Degree or More 34%;
Post Graduate Degree 9%
Household Income*: $50,000 + 77%; $70,000 + 59%; $100,000 + 37%
Home Ownership: Own home 86%; Rent home 14%
Language spoken at home (most frequently): French 38%; English 62%
Reason For Travel
Economy Class: Business 1%; Vacations 94%; Visit to family or friends 3%
Club Class: Business 2%; Vacations 92%; Visit to family or friends 3%
Traveled With: Alone 2%; As a couple 51%; With family 32%; With friends 13%
Number of times passenger has traveled with Air Transat in last 5 years
Economy Class: 1 time 37%; 2 times 26%; 3 to 4 times 25%; 5 or more 12%
Club Class: 1 time 17%; 2 times 16%; 3 to 4 times 27%; 5 or more 40%
READERS EUROPE
Basic Demographics
Economy Class: Median Age 46; Male 41%; Female 59%; Married 63%
Club Class: Median Age 52; Male 47%; Female 53%; Married 63%
Education: College or Technical Degree 36%; College Degree or More 43%;
Post Graduate Degree 13%
Household Income: $50,000 + 60%; $70,000 + 44%; $85,000 + 33%; $100,000 + 22%
Reason For Travel
Economy Class: Business 3%; Vacations 64%; Visit to family or friends 42%
Club Class: Business 6%; Vacations 61%; Visit to family or friends 41%
Traveled With: Alone 27%; As a couple 50%; With family 15%; With friends 13%
In how many months traveler expects to return to Europe
Less than 6 months 11%
6-12 months 25%
12-18 months 23%
18-24 months 13%
24 months or more 17%
No plans 12% Circulation: Circulation
Each quarter, 50,000 copies of Atmosphere are published for the
passengers of Air Transat, the No. 1 charter airline in Canada
delivering 2.8 million passengers annually.
Distribution
All 4,000 seat-backs of Air Transat’s fleet of 14 Airbus A330
and A310 aircraft, along with all land-based terminal lounges
will carry quarterly editions of Atmosphere.
Audience
Average Issue Audience: 700,000
Readers per copy:
175 per seat back copy
14 per circulated copy
Reach
Because it is placed directly in front of each passenger, and
because it focuses on the immediate vacation experience of that
passenger, Atmosphere reaches the target market with
efficiency -- providing an excellent platform for advertisers. ***Data updated on 2008-01-25 |
