| PUBLISHER OR OWNER The London Free Press, Website: www.lfpress.com P.O. Box 2280, 369 York Street, London, Ontario, Canada, N6A 4G1
Phone: 519 -679-6666. Fax: 519-667-4503
KEY PERSONNEL
PROFILE The London Free Press is London's most powerful media Buy.
The London Free Press sets the media agenda in London and the surrounding region. It is the biggest and most highly regarded paper in Southwestern Ontario and the source most people depend on for local news.
MEDIA REPRESENTATIVE Sun Media Corporation(Sales)
GENERAL INFORMATION: Subscription Rate: Home delivery for 13 weeks for only $42.49*. Language: English
OTHER INFORMATION Issuance & Closing: Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, Sunday.
In an average week, The London Free Press is looked at or read
by at least 70% of the adult population of London, one of Canada’s
top 10 markets. This phenomenal reach makes The London Free Press the
strongest media voice and most powerful media buy in southwestern Ontario.
This broadsheet newspaper focuses on local news and offers complete coverage
of business, entertainment, automotive news, travel, fashion and homes.
WEEKLY SPECIAL FEATURES
Wheels: Friday.
Careers: Wednesday.
Ticket: Thursday.
Business: Monday.
Food: Wednesday.
Fashion: Tuesday.
Travel: Saturday.
Homes: Saturday.
New Homes: Friday.
Sports: Sunday - Saturday. Advertising Rates: Basic line rate: $5.56, Full page rate: $8306.64 Volume Monday Tuesday Wednesday Thursday Friday Saturday Sunday
TRANS 5.56 5.56 5.56 5.56 5.56 6.78 5.56
3000 3.61 3.61 3.61 3.61 3.61 4.41 3.61
5000 3.56 3.56 3.56 3.56 3.56 4.34 3.56
10000 3.50 3.50 3.50 3.50 3.50 4.27 3.50
20000 3.34 3.34 3.34 3.34 3.34 4.07 3.34
30000 3.22 3.22 3.22 3.22 3.22 3.93 3.22
50000 3.14 3.14 3.14 3.14 3.14 3.83 3.14
75000 3.06 3.06 3.06 3.06 3.06 3.73 3.06
100000 2.89 2.89 2.89 2.89 2.89 3.53 2.89
150000 2.84 2.84 2.84 2.84 2.84 3.46 2.84
200000 2.78 2.78 2.78 2.78 2.78 3.39 2.78
Colour
Black+1 1200.00 1200.00 1200.00 1200.00 1200.00 1800.00 1200.00
Black+2 1800.00 1800.00 1800.00 1800.00 1800.00 2400.00 1800.00
Black+3 2400.00 2400.00 2400.00 2400.00 2400.00 3600.00 2400.00
Rates for the community publications are shown in NET dollars and rates for the
urban dailies are shown in GROSS dollars. Mechanical Specifications: For Monday to Saturday Editions:
Max Columns = 10
Max Lines = 309
For Sunday Edition:
Max Columns = 9
Max Lines = 166
For technical specifications for advertising material,
please see Sun Media Corporation(Sales) listing:
http://e-greenpage.com/DisplayRDetail.php?CompanyID=209 Demography: READERSHIP
Monday to Friday: 170,300
Saturday: 176,700
Sunday: 104,400
7-day Cume: 262,200
Demographic highlights
GENDER (% composition)
Male(54%): 92,200
Female(46%): 78,100
FAMILIES
Children: 31%
No children: 69%
INCOME
•117,100 (or 69%) of London Free Press readers have household incomes of $50,000+
•98,800 (or 58%) of London Free Press readers have household incomes of $60,000+
OCCUPATION
•15% are MOPEs*
•40% are white collar (including MOPEs)
•20% are blue collar
•59% of female readers are in the workforce
*Managers, owners, professionals and executives.
Sources: ABC Audit report for 12 months ended September 25, 2004;
2005 NADbank Study; base: London CMA; weekday readers unless otherwise specified.
AGE
18-34: 18%
35-49: 32%
50-64: 28%
65+: 22%
73% reach of adults 18+ in an average week
EDUCATION
•114,900 London Free Press readers have some post-secondary education or higher Circulation: Monday: 88,467
Tuesday: 88,467
Wednesday: 88,467
Thursday: 88,467
Friday: 88,467
Saturday: 104,861
Sunday: 65,315
Total circulation(paid): 612,511
SOURCE: ABC Audit Report, for 12 months ended: Oct. 1,2005 ***Data updated on 2008-01-25 |
